Jio, who has gained attention in the telecom sector, is now carving out a place for himself in other industries as well. The business is getting ready to join the short video market in addition to OTT. On its OTT platform Jio Cinema, the firm has started live streaming the 2022 FIFA World Cup.
In the future, IPL will only be broadcast on this platform. Additionally, all of the company’s plans no longer include Disney + Hotstar subscriptions. This has a very clear cause.
Now, the business wants to advertise its platform. Jio is getting ready to compete in the market for short videos. Platformfom, a transient video platform, has been introduced by the firm.
Geo is putting together a lot of short videos.
Jio collaborated with Rolling Stone India and Creative Island Asia to create the app. With this, the business entered the market for short video platforms. Singers, musicians, actors, comedians, dancers, and other content providers are the platform’s target market. There are currently no live broadcasts available for users on any applications.
A gold check mark will be visible on the profiles of the 100 users who accepted the invitation. The scheme for referrals will include invitations to new members. The functionality of this programme will be used for the first time by these individuals.
Various badges will be offered based on the fan base.
If you have faith in the brand, platform apps will take an organic approach rather than using bought algorithms. Separate blue, silver, and red test indicators will be visible to manufacturers. Users will receive this checkmark according on how well their content is supported by fans.
Jio’s ambitions make it clear that the company intends to make a significant entry into the market for short video platforms. TikTok used to dominate this market niche in India, but once the app was outlawed, a large number of new businesses entered the market.
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The two formats that stand to gain the most from TikTok’s demise are Instagram reels and YouTube shorts. Only after the app goes live will it be understood what Jio is capable of in this area. In January of the following year, the corporation would launch it for all users.